PM Modi is the brand ambassador of India, not Patanjali: Baba Ramdev

Image Adnan Abidi  Reuters

Fast-moving consumer goods company Patanjali's aim to outclass multinational rivals in the domestic market appears well on course, according to numbers disclosed by it on Thursday.

To achieve this, mega production units in Noida (Uttar Pradesh), Nagpur (Maharashtra) and Indore (Madhya Pradesh) are being set up which will help Patanjali manufacture goods worth Rs 60,000 and more next year as compared to Rs 35,000 crore now.

The Business Standard report says that it will not be an easy task for Patanjali to achieve the target as the company has largely penetrated its target group.

With a ready-made clientele because of Baba Ramdev's vast following, Patanjali will increase competition in an already crowded food retailing space in India, said Santosh Kanekar, a Mumbai-based adviser at BeLive Corp., which consults with hedge funds. "We will give people choice because there is nothing tastier and healthier than vegetarian Indian food".

The company, which has declared war on products sold by foreign firms, often calling them harmful and full of chemicals, plans to further dominate the market, though its own products have come under the scanner of Indian authorities over quality issues.

Asked if the company is looking at entering any new product category this year, Ramdev said: "This year, we will focus on our growing existing categories".

During the fiscal, Patanjali ghee had a business of Rs1,467 crore and oral care brand Dant Kanti Rs940 crore.

Addressing a press conference here, Ramdev announced that Patanjali was setting up production units at Nagpur, Noida, Indore and Jammu and Kashmir. A jump from Rs 5000 crore revenues to Rs 10,216 crore in a year is no small feat, especially in the cut-throat FMCG sector. "The company will take time to understand the restaurant business before opening one", said Balkrishna, adding that it would take a year or even more. The Baba Ramdev-led company clocked revenue of Rs 10,561 crore in FY17, making it the second-largest pure-play FMCG player after market leader Hindustan Unilever. In 2016-17, Patanjali Ayurved contributed Rs 9,634 crore to its turnover, while Divya Pharmacy, which manufactures ayurvedic medicine, had clocked Rs 870 crore sales.


Related News

  • FEMAIL taste-tests new caffeine bagel from Einstein Bros

    FEMAIL taste-tests new caffeine bagel from Einstein Bros

    Einstein Bros.' is bringing back the two-in-one breakfast and it's combining the two food groups we love most: carbs and coffee. Bagels is giving a FREE Espresso Buzz bagel and shmear to any nurse who stops by a participating Einstein Bros.
    Locals gather for day of prayer

    Locals gather for day of prayer

    Together may we know love and forgiveness, may we teach it to our children, may they teach it to their friends. Abraham Lincoln also had a proclamation for a day of "humiliation, fasting and prayer " in 1863.

    Michael Lombardi believes Deshaun Watson will start as a rookie

    I know I have gone on the record to not wanting him with the Jets, but him going to the Houston Texans was the right move for him. Watson is talented, and O'Brien said via the team's website that Watson's winning ways were a factor in picking him.
  • US THAAD missile defence equipment enters South Korea site: Yonhap

    Chinese President Xi Jinping, who spoke to Trump on Monday, is urging restraint from both Pyongyang and Washington. North Korea conducted a large-scale, live-fire military drill on Tuesday morning in yet another show of force.

    Duterte Welcomes Chinese Warships to Philippines

    The Philippines challenged the legality of China's maritime claim before an worldwide arbitral tribunal in 2013. At a press conference at the summit's conclusion, Duterte said the ASEAN countries are extremely anxious .
    Arsenal shudder at Spurs' resurgence but nourished by lasagne memories

    Arsenal shudder at Spurs' resurgence but nourished by lasagne memories

    Two minutes later Kane went down in the penalty area under Gabriel's challenge and got up to convert the penalty. We are four (points below Chelsea ), with four games to play.
  • Vogue India receives backlash for Kendall Jenner cover

    Well Katrina Kaif once again went behind the camera for Mario Testino and the results are simply fantabulous. We figured that the trick is that before even one person realizes you have to shoot and leave the spot.
    Get a load of this ridiculous Connor McDavid goal

    Get a load of this ridiculous Connor McDavid goal

    Lucic signed a massive contract with the Oilers two years ago in part due to his toughness and ability to protect star players. Defenseman Kris Russell had a pair of assists for the Oilers, who took Game 1 of the series 5-3 and Game 2 by a score of 2-1.
    NFL Draft: Titans Select 9 Players

    NFL Draft: Titans Select 9 Players

    The Jaguars addressed most of their defensive needs in free agency, leaving them to go heavy on the offense in the draft. Ross seemed like more of a mid-first rounder than a top-10 pick, but the Bengals could not pass up on that speed .
  • Google agrees to pay $334M in back taxes in Italy

    Google agrees to pay $334M in back taxes in Italy

    The payment relates to the tax periods between 2009 and 2015 and to an old dispute concerning tax years between 2002 and 2005. Tax officials said the settlement also launches a process to determine Google's proper taxation level in Italy going forward.
    Cutler auditions for gig with FOX

    Cutler auditions for gig with FOX

    Cutler had surgery to fix a torn shoulder labrum in December, and was cut with a failed physical designation in March. He appeared in five games last season, throwing for just over 1000 yards, four touchdowns and five interceptions.

    North Korea official calls USA efforts to rid nukes a 'wild dream'

    But "there is reason to be concerned" about North Korea's missile tests, she added. North Korea's leader Kim Jong Un has been escalating tensions in the area.