Google to stop scanning Gmail accounts for creating personalised ads

Google will stop scanning Gmail messages to sell targeted ads

Google's practice of analysing incoming and outgoing e-mails of its free consumer Gmail users has been criticised on privacy concerns.

"This decision brings Gmail ads in line with how we personalize ads for other Google products", wrote Diane Greene, Google's senior vice president of Google Cloud. But users have the ability to change their account settings and disable ad personalization entirely if they so choose. Google now has more than 1.2 billion Gmail users globally.

G Suite is composed of various services from Google including Google Drive, Google Spreadsheets, Google Docs and Gmail. But Microsoft's Cortana can also scan emails in Outlook.com and Office 365 to provide users with reminders for events based on the content of emails.

Note, however, that the change will not actually stop Google from showing ads on Gmail.


GOOGLE HAS announced a major change that it hopes will silence critics of its privacy. Google does that by scanning the contents of your email. Topics will also be added as you use some Google services (ex: when you watch a video on YouTube).

The email scanning only happened within personal accounts, with business accounts - part of the G Suite - being exempt from the practice. However, instead of scanning email content, the company says it will use other signals to find out what ads will appeal to its users. To make up for its free services, the Tech major sifted through what the Gmail users were discussing and showing ads relevant to some of the topics.

The problem is that many people don't like the idea of Google scanning their emails and as a result Google has promised to stop doing this.

This new development by Google helps it maintain the privacy of Gmail users and averts criticism or the issue of privacy blowing up further. Google didn't actually scan emails from G Suite users or show them advertisements, because those businesses are directly paying for the service.

Share

Related News

  • DOJ Officially Backs Texas In Lawsuit Against New Anti-Sanctuary Cities Law

    DOJ Officially Backs Texas In Lawsuit Against New Anti-Sanctuary Cities Law

    The Trump administration has officially entered the courtroom battle over Senate Bill 4, Texas' immigration-enforcement bill. Several jurisdictions ― including Austin , San Antonio and El Paso ― filed lawsuits to overturn SB 4 shortly after Gov.

    Bruno Mars, nominated for 5 honors, to open BET Awards

    The complete list of winners would be announced at the grand ceremony slated for June 25, at the Microsoft Theater in Los Angeles. Fans hoping to get a peek at some of the action going on backstage can check out Twitter starting at 8:30 p.m.
    Fed: Biggest US banks strong enough to withstand recession

    Fed: Biggest US banks strong enough to withstand recession

    The Fed has changed the emphasis in stress scenarios from year-to-year to keep banks from managing their portfolios to the test. The results of the central bank's so-called stress tests showed 34 major lenders were on solid capital footing, it said.
  • Israel tells civilians to steer clear of Syria border

    Israel tells civilians to steer clear of Syria border

    It also reported fierce fighting between forces loyal to Syrian President Bashar al-Assad and rebels in Quneitra. Syrian state-run news agency SANA reported several people were killed in the Israeli strikes.
    Loan waiver will give farmers' relief: Karnataka Minister

    Loan waiver will give farmers' relief: Karnataka Minister

    A sharp slowdown in lending to the farm sector could shave 1 percentage point off the system loan growth, it estimates. By waiving off loans partially from state-run cooperative banks , Siddaramaiah has put the ball in the centre's court.
    On 'Radio Times': Traveling to Cuba under Trump

    On 'Radio Times': Traveling to Cuba under Trump

    The Policy states that the United States will "ensure adherence to the statutory ban on tourism to Cuba ". Only group-organized, people-to-people travel for educational purposes will continue to be authorized.
  • Who Came Out On Top In The Weekend Box Office?

    Who Came Out On Top In The Weekend Box Office?

    Two other new movies, " 47 Meters Down " and " Rough Night ", placed fifth and seventh, respectively. " Cars 3 " blew by " Wonder Woman " to take the top spot at the weekend box office .

    Blackhawks get Saad back in trade with Blue Jackets

    Saad has had three straight 50-plus point seasons and should continue that type of production in his second stint in Chicago. He formed with Patrick Kane and Artem Anisimov one of the NHL's most formidable trios over the past two seasons.
    Trump Says Panama Canal 'Doing Quite Well'

    Trump Says Panama Canal 'Doing Quite Well'

    Donald Trump and Juan Carlos Varela met on Monday at the White House. The first lady officially moved into the White House just last week.
  • Cosby's lawyer attacks 1 accuser as sex assault trial opens

    Cosby's lawyer attacks 1 accuser as sex assault trial opens

    Mr Cosby's wife of 53 years was not seen with him as he entered the court in Norristown , near Philadelphia, on Monday or Tuesday. Constand testified that Cosby gave her three blue pills to help her relax during a 2004 visit to his Pennsylvania home .
    Lampard: Tying down Conte would be Chelsea's most important signing of summer

    Lampard: Tying down Conte would be Chelsea's most important signing of summer

    Atletico are reluctant to pay more than £20m for a striker who was Chelsea's top-scorer last season. Equally, the prospect of keeping him at Chelsea for six months is risky.
    Victoria's speeding and red-light cameras hit by cyber virus

    Victoria's speeding and red-light cameras hit by cyber virus

    And, as a Justice spokesman said: "The software virus has not impacted the accuracy of the camera system". In total, 55 cameras across the district of Victoria are known to have been affected.